Pic_PunticovAbstract: The evolution of software application outsourcing: From order-taking to leadership in Intellectual Integration and Digitalization

Digitalization transforms the markets with the dizzying intensity. Millions of devices and systems, sensors and beacons are now integrated and functioning within complex ecosystems, each running some kind of software. It is clear that following a trend set by Internet of Things, the Industrial Internet will soon become a reality, affecting people and businesses all over the world.

What is now expected from the software engineering company? Is it enough to have a pool of talented software engineers? What are the risks associated with traditional business models and how shall the business transform itself in order to embrace the change and respond to new challenges? We hope to provide some answers during this session.

The industry veteran will share his personal experience in leading a business that started as a naïve order-taking offshore outsourcing shop to its currently recognized position in the global market of application outsourcing. Today, even a child can develop applications for smart phones and desktops using a vast variety of tools and means for rapid application development. This has made for a very dynamic market. However, it still needs professionals to address security, scalability, robustness, performance, and – most important – innovation. The more businesses depend on software, the more domain-specific innovation comes from software partners.

We will discuss how to select, motivate, and retain the best professionals capable to produce high quality software in the record short time; which engagement models work best to align client’s and vendor’s business goals; how to accommodate ever shrinking time-to-market demands applying suitable development methodology. We will also provide some advice for entrepreneurs, planning to start new business in this highly competitive, not an easy, but very exciting and rewarding field.


Dr. Puntikov is the founder and CEO of First Line Software (FLS), a global company offering a broad range of software development and technology enablement services and solutions with a strong focus on Agile.

The company has been recognized with multiple annual rankings and awards by the International Association of Outsourcing Professionals (IAOP), Global Services, and Scrum, Inc. Mostly recently, research firm Gartner included First Line in their first ever Market Guide for Technology Integrators (2014) and the Cool Vendor in Applications Services 2015 Report. It is also an active member in Object Management Group and Industrial Internet Consortium.

Nick Puntikov holds a Ph.D. from the Institute of Informatics of the Russian Academy of Sciences. Nick is a serial entrepreneur and business executive with a proven track record in building successful global organizations. He is also a committed advocate for the development of the Russian innovative ecosystem. Since 2003 Nick is an Active Board Member of RUSSOFT – the Russian national association of software developers. Dr. Puntikov is the founder and the editor-in-chief of Software-Russia.com, an international web portal promoting Russian software industry in the global markets, and the Chairman of CEE-SECR, the largest independent software engineering conference in Eastern Europe.